StyleScapes - Visual Design Deliverable

Stylescapes are a great deliverable for visual designers who work in the interactive space. They are 3 parts of a whole and I would describe the breakdown as: 1 part design direction, 1 part mood board, 1 part interactive feature/functional representation. The process happens before designers start working on high fidelity design comps where grid, sizing, layout and placement are fine tuned. Stylescapes free designers from constraints which helps keep the discussion around the big creative picture before clients start asking for their logos to be bigger.

Previous
Previous

Amex 15-Second Clips