Fund.com - Website

While at The Groop, our challenge was to figure out a way to make finance fun again. Our design approach focused on applying game design principles to create a super accessible experience to educate and empower novice investors. We did this to make the process of learning about investing both educational and fun while breaking down traditional barriers associated with financial planning.

Client: Fund.com

 

Created while Executive Creative Director at The Groop.

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Tribute to Esa-Pekka Salonen, The LA Philharmonic - UI, Web

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Redesigned the American Express web experience - UI, Web